About Maura
How I came to this Work
I’ve spent my career watching how people make decisions.
For more than 25 years, I worked in the automotive industry. It gave me a real-world education in how people make big financial decisions, how pressure influences choice and what gets in the way.
As a personal trainer, I saw how habit-driven behaviour impacts outcomes. Sustainable change was less about willpower and more about building the right supports.
And after more than a decade in financial services, the more it became clear: money alone is rarely the problem. Each chapter deepened my understanding of people, money and the conditions that support sustainable change.
Money moves through every part of our lives. Looking only at the numbers rarely tells the whole story.
Learning behavioural finance gave me language for what I’d been observing for years: money isn’t just math. It’s behaviour, meaning, and movement.
I spent 5 weeks walking the Camino de Santiago in Spain. It changed how I think about pace, decisions, and what matters.
It taught me to do less, better.
To slow down enough to see what matters.
To build steadiness before trying to change anything.
That same approach now shapes my work with clients.
We slow the pace.
We illuminate what’s happening.
We build capacity, not restriction.
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My Background
● Qualified Associate Financial Planner™
● Certified Cash Flow Specialist™
● 10+ years in financial services
● Speaker, educator and workshop facilitator.
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The Human Side
We’re all more than one thing.
Outside of my work as a financial coach and speaker, I’m also a singer‑songwriter and recording artist. Both ask me to pay close attention to notice what’s present.
Music is where I explore the same themes I bring into my practice, presence, compassion, and the steady work of creating something that feels true.
It keeps me connected to the part of this work that isn’t about numbers at all:
the part that’s about being human.
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Today
I work with high-earning professionals, couples, and founders who want greater steadiness and confidence in their financial decisions.
My role isn't to tell people what to do with their money. It's to help them see where they are, understand what's influencing their decisions, and build structures that support where they want to go.
Everything I’ve learned across these chapters comes together here.
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A Steadier Way to Work with Money
If this sounds like what you need, have a look around.
✔ Free from Pressure
✔ Free from Perfectionism
✔ Rooted in Steadiness
Ready to chat?
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